Core Problem Statement

Geopolitical concentration of rare-earth magnet supply creates three interlocking risks for the global EV industry: fragile supply chains, a volatile cost floor where magnets represent a high percentage of motor BOM, and an environmental mining profile that undermines sustainability goals.

Solution Overview

Proprietary, rare-earth-free electric motors powered by matching controllers equipped with custom Drive Control Firmware. The platform utilizes real-time flux estimation and adaptive efficiency optimization alongside vertically integrated manufacturing covering design, production, testing, and integration.

Strategic Engagement Opportunities

Chara's certified, production-ready rare-earth-free motor platform offers automotive OEMs and Tier-1 suppliers a proven co-development and supply chain partner. Its proprietary SynRM platform offers a foundation for deep technical collaboration and co-development in advanced electric machine research.